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OUR MISSION
8.5M
Veterans Over 65
80%
Veterans Will Need LTC
< 5%
Receiving VA Home Care
1 in 3
Live in Rural Areas
Foboa's Commitment
We are looking to activate VA credentialed home care providers around the country that are committed to serving the Veterans in their communities. With Foboa's Veteran education programs and advocacy we are helping agencies grow their VA business while working to increase Veteran access to home care.
At the same time we help agencies identify and strategically develop and nurture local VA relationships, with the goal of becoming trusted partners and resources for VA providers, social workers and for the leaders of your VAMC's Community Care team.
Why This Matters
Home care costs less than institutional care
VA spending on long-term care is projected to double to $14.3B by 2037. Home-based services reduce costs while improving outcomes.
Veterans are happier at home
The VA acknowledges Veterans receiving care at home report higher satisfaction than those in institutional settings.
Rural Veterans face the biggest gaps
One-third of enrolled Veterans live in rural areas with limited access. Community providers are essential.
THE OPPORTUNITY
A Massive,
Underserved Market
Today's Gap = Tomorrow's Opportunity
18% of Americans over 65 receive home care services. But less than 5% of the 8.5 million Veterans over 65 receive VA-funded home care today. That's a gap of over one million Veterans who may qualify, but either aren't enrolled or are unaware of their earned home care benefits.
Veteran demographics have come together with an expansion of coverage and benefits with the PACT Act and the Elizabeth Dole Act, all while institutional care cost continues to skyrocket. Together all of these factors are creating the perfect storm of increasing home care need for our Veterans.
The opportunity is massive—but most agencies don't know how to access it.
20,000+
Credentialed agencies, most getting zero referrals
$5B+
Annual VA Community
Care spend
52%
Of eligible Veterans
currently enrolled
THE CHALLENGE
Why Most Agencies Struggle
Getting credentialed is just the first step. Building a sustainable VA referral
pipeline is where agencies get stuck.
No VAMC Relationships
Without connections to VA Medical Centers, you're invisible to
referral sources.
Authorization Navigation
Helping Veterans secure authorization requires specialized knowledge.
Unclear Referral Sources
Don't know where to find Veterans or how to reach them effectively.
Staff Training Gaps
Teams struggle with VA paperwork, billing, and expectations.
VA Workflow Confusion
Specific systems, processes, and documentation that differ from commercial healthcare.
No Sustainable System
Without documented processes, VA efforts stay ad hoc and don't scale.
THE SOLUTION
Build Your VA Referral Pipeline.
Unlock Local Relationships.
Activate an Engine for Growth.
Your credentials opened the door. We help you walk through it with the network, systems and training that keep the VA referrals flowing.
VAMC Relationship Building
We coach you on building relationships with VA social workers, care coordinators, and clinics. Learn how to position your agency as a preferred provider and stay top-of-mind when referrals happen.
Veteran Advocacy Training
Train your staff to convert Veteran inquiries into active clients using the right language, understanding VA benefits, and guiding families through the enrollment process.
Veteran Outreach Strategy
Implement targeted outreach through VA service organizations, community partnerships, and Veteran education that builds awareness and
drives inquiries.
HSRM Optimization
Master the Health Share Referral Manager to receive digital authorizations instantly. Optimize your workflow for faster response times.
Your Path to VA Growth
A structured approach that builds a repeatable process, not one-time wins.
HOW IT WORKS
LIVE TRAINING
VA Business Development
Live
Our group webinars cover everything you need to build a successful VA program; from understanding the opportunity to converting inquiries
into clients.
Sessions are interactive, practical, and designed for home care professionals who need
actionable guidance.
Training Topics Include:
The VA Opportunity
Navigating the VHA
VA Documentation
Veteran Advocacy
Client Intake
Veteran Education
HSRM Training
VA Authorizations
VSO Partnerships
Direct VA Referrals
PRICING
Grow Your VA Census
Whether you're just getting started or expanding into new markets,
we have a VA Business Development solution to help.
Help Veterans navigate home care
VA Partner
Free
For credentialed agencies ready to
activate their VA referral potential.
VA Foundations
Live & recorded webinars
VA Updates, Q&A, & Masterminds
VACCN provider expectations
VA Program knowledge transfer
Authorization workflows
VA billing
Compliance
VA training for caregivers, nurses, administrators & your office team
VA documentation examples &
templates
Veteran Outreach
Veteran & family messaging
Connect with Veteran
Service Organizations
Veteran advocacy
Local Strategy & Playbook
Local Expert
$500/mo
For credentialed agencies needing
help developing their local
VA network.
VA Foundations
VA Partner recording library
Agency specific webinars, KPIs & local project management
Templates & resources - Full access
Includes: Starter VA Billing package
Compliance
Identify, maintain local documentation, communication, process requirements
VA training to local requirements
VA documentation/forms customized
VA workflow & AMS integration
Veteran Outreach
Local advocacy program development
Custom Veteran services presentation
Marketing/education materials
Local VA strategy & coaching
Your agency's VA playbook
Relationship-building strategy &
tactics tailored for your team & market
Enterprise
Contact Us
For multi-location
agencies scaling VA referrals
across multiple markets.
Multi-Market Strategy
Dedicated playbooks for each VA mkt.
Cross-location best practice sharing
Centralized strategy w/local execution
Expanded Support
Coaching for location-specific needs
National, regional local training
Custom training sessions for initiatives
Priority Access
Priority Q&A and support response
Early access to new resources
Dedicated monthly strategy call
Analytics &
Market Intelligence
VA referral tracking dashboard
Identify expansion opportunities
Audit & ensure credentialed locations fully VA activated w/maximum reach
Quarterly reviews w/actionable insights
Go-to-market strategy VA activation